MP & Silva, a leading international media company that provides media rights, digital, technology and sponsorship services, has been appointed as the exclusive broadcast and sponsorship agency to Desert Force MMA, the most dominant Middle Eastern professional mixed-martial arts brand.
Desert Force MMA has spent the last 5 years on MBC Action. The Desert Force MMA Championship was first launched in 2010 in Amman, Jordan and over the past 6 seasons has seen the best talents from across the region competing across 5 weight classes, at Featherweight, Lightweight, Welterweight, Middleweight and Light-Heavyweight. Participating countries include: the Kingdom of Saudi Arabia, Qatar, Kuwait, Jordan, Iraq, Palestine, Syria, Lebanon, Egypt, Morocco and Tunisia.
Speaking about the new partnership between Desert Force MMA and MP & Silva, CEO Jochen Lösch, said:
“We look forward to working in partnership with Desert Force MMA, helping to develop their commercial potential and broadcast reach. This is an exciting organization, with the best fighters from across the region contending for international renown, success and pride. The potential match-ups will excite viewers across the whole Middle East and beyond.”
On behalf of the Desert Force Championship, CEO Zaid Mirza said:
“Desert Force is looking to continue to grow MMA in the Middle East and we couldn’t have asked for better partners who share our vision than MP & Silva. This is an exciting time with many more developments to follow shortly. MP & Silva are a sports powerhouse and this a huge step for MENA MMA and the global growth of the sport.”