The New York based agency will also oversee media sales for the Serie Latinoamericana on a global basis, including in the participating countries: Colombia, Mexico, Panama, Nicaragua, Argentina, Chile and Curacao.
MP & Silva, a full service global sports media agency, has been appointed the exclusive media rights and sponsorship partner of the Colombian Baseball League and Serie Latinoamericana until 2022.
The long-term partnership signed with the Colombian Baseball League covers domestic and international media rights. The package includes three baseball properties: La Liga Colombiana de Béisbol Profesional (Winter League), La Liga de Verano de Béisbol Profesional de Colombia (Summer League) and La Serie Latinoamericana (national league winners from Colombia, Nicaragua, Panama and Mexico/Veracruz).
The agreement covers a minimum of 236 games per year (96 from the Colombian Winter League, 139 from the Summer League and 8 from Serie Latinoamericana). 2018 will debut the first edition of an expanded Serie Latinoamericana format, with representatives from Argentina, Chile and Curacao joining the current 4-team structure.
Speaking about the new partnership Frank Uddo, MP & Silva’s President, North America, said:
“We are delighted with this new opportunity. This is a double win for MP & Silva as it expands the agency’s footprint in baseball as well as in Latin America. MP & Silva has a successful track record in baseball, overseeing the media rights distribution for the 2013 & 2017 World Baseball Classic tournaments and the World Baseball Softball Confederation’s (WBSC) competitions. This agreement allows us to offer our media and sponsorship expertise to develop and implement a comprehensive strategy that will increase the profile and revenue for these properties.”
On behalf of the Colombian Baseball Professional League, President Edinson Rentería said:
“Building upon its current success, the Colombian Baseball League is focused on strategies that continue to grow the game of baseball in Colombia and provide a better a product on and off the field to our fans. I believe that MP & Silva’s international network and baseball expertise uniquely positions them to help us achieve our objectives.”