MP & Silva, a leading international media company that provides media rights, digital, technology and sponsorship services, has been appointed as the exclusive sales agent for the newly-created World Boxing Super Series.
World Boxing Super Series is a new revolutionary bracket-style elimination tournament featuring the world`s best boxers and a total of $50 million in prize money. The knock-out format of the competition will see the best boxers ultimately compete for the Muhammad Ali Trophy, the greatest prize in boxing. The tournament will be organised by newly-founded Comosa AG, a Swiss-registered company with principal owners Highlight Event & Entertainment, Modern Times Group and Team Sauerland. Comosa AG is working in partnership with boxers, promoters and managers around the world, and in alignment with the four major World Boxing Federations, to create a new global platform for the sport. The tournament, the first of its kind, will kick off in September 2017. It will be taking place on an annual basis. The inaugural season of the World Boxing Super Series will feature two weight classes, 16 fighters and a total of 14 main events. An expert panel will invite the world’s best boxers to compete, namely the top 15-ranked fighters of the four big federations WBA, WBC, IBF and WBO. In each weight class, eight boxers will battle it out in a bracket-style elimination tournament, with four quarter-finals, two semi-finals and one final.
MP & Silva will be the exclusive sales agent of World Boxing Super Series tournaments for the next 3 seasons (2017/18, 18/19 and 19/20), on a world-wide basis excluding USA and Scandinavia. The rights will be available for international territories on all broadcast platforms, including digital and OTT formats.
Speaking about MP & Silva’s appointment as exclusive sales agent, Jochen Lösch, CEO of MP & Silva, said:
“Boxing is an incredibly exciting, demanding, and honest sport, and one of the purest forms of competition in the world. But for too long it has lacked a premium competition, where fighters from across the world can compete to claim the ultimate title. The World Boxing Super Series changes this, creating for the first time an definitive prize, and one that every fighter can compete to win. We are delighted to work with World Boxing Super Series, and to help promote and distribute what will be a ground-breaking competition. The new format, transparency, and potential match-ups should excite boxing fans across the world.”
“Comosa AG are delighted to honour the legacy of Muhammad Ali with this tournament,” said Kalle Sauerland, Comosa’s Chief Boxing Officer. “Whoever emerges as the winner of the World Boxing Super Series will rightfully receive the GREATEST prize in boxing, the Muhammad Ali Trophy.”
Richard Schaefer, Comosa’s Chairman of the Americas: “I have been involved in the sport for a long time and boxing has really been missing a big tournament like the World Boxing Super Series. Every major sport has one. This is a fascinating idea and I am thrilled to be involved.”