LONDON 15 December 2014 – MP & Silva, the leading international sports media rights company, has secured a deal for the exclusive rights to distribute the prestigious UEFA Euro 2016™ in Japan for the first time, continuing its winning streak of clinching top-flight football content in the market.
The deal will make MP & Silva the exclusive distributor across media platforms in Japan including television rights across cable, satellite and terrestrial, internet TV, IPTV and mobile. The agreement covers all 51 matches during the tournament as well as daily highlights programs
The agreement with UEFA puts MP & Silva in a leadership position in terms of football rights in Japan and further reinforces the company’s long-term position as the region’s leading sports content provider with a comprehensive portfolio of football distribution rights.
The announcement follows MP & Silva’s recent exclusive agreement in August with UEFA to distribute the media rights in Japan for the European Qualifying matches to the UEFA EURO 2016™ and the 2018 FIFA World Cup™. The European Qualifiers consists of 546 live Matches, of which, 526 are qualification matches and 20 friendly matches.
Andrea Radrizzani, MP & Silva’s Founding Partner, said: “We are very proud of our rapidly burgeoning relationship with UEFA. We look forward to working with our robust network of partners in Japan and continue distributing top premium football content, headlined by the UEFA Euro 2016. Japan continues to be a key market for MP & Silva, and this partnership with UEFA underlines our leadership in sports content across this market, adding to our comprehensive line-up of top football leagues, tournaments and club content from around the world.
The UEFA EURO 2016™ will feature 24 teams for the first time, having expanded from the 16-team format, and will take place in France from 10 June to 10 July 2016.
In addition to UEFA, MP & Silva’s prominent portfolio of media clients and partners globally includes FIFA, NBA, Italian Serie A, English Premier League, the Scottish Professional Football League, the Olympic Council of Asia, French Football League, English Football Association, Formula 1, French Tennis Federation and more than 60 sports Leagues, Federations and football clubs worldwide.