MP & Silva continues successful Bundesliga media rights distribution in Japan

TOKYO, 23rd February – MP & Silva, a leading international sports agency with the strongest portfolio of football media rights globally, will continue to build on its successful distribution of the German Bundesliga in Japan for the 2015/2016 to the 2017/2018 season, having acquired the exclusive media rights from FOX International Channels (FIC), 21st Century FOX’s multi-media business and Asia’s leading payTV network under a comprehensive sublicensing deal approved by Bundesliga’s commercial subsidiary DFL Sports Enterprises.


MP & Silva will be the exclusive distributor of Bundesliga rights in Japan across all platforms, including cable, satellite, terrestrial, Web TV, IPTV and mobile. The deal covers all league matches, the Supercup and the relegation matches as well as league highlights from every round.


Significantly, the broadcast deal underlines MP & Silva’s strong local partnerships with major broadcasters in Japan, and was successful in raising the profile of the league as the current Bundesliga rights holder for the current cycle from 2012/2013 to 2014/2015 seasons. DFL Sports Enterprises has been very satisfied with the MP & Silva partnership in Japan and welcomes the continuation of the cooperation.


Said Marco Auletta, MP & Silva’s Chief Executive Officer: “Given the star power attached to Germany’s win at the recent FIFA World Cup, we look forward to further strengthening the Bundesliga’s presence in Japan. The audiences for the league in Japan continue to grow, and given the excitement attached to Shinji Kagawa’s return to Borussia Dortmund, we only see this trend increasing. Shinji Okazaki from FSV Mainz 05 is one of the leading scorers in the league and the volume of quality Japanese players within the Bundesliga means that there is a strong Japanese interest story on every weekend.”


Said Suhyeon Cho, Managing Director for Japan and Korea: “The Bundesliga’s profile has risen tremendously with its exciting brand of football combining world-class technical skills with heart-pounding pitch action. Football continues to be one of the most watched sports on television and with so many national footballers playing first-team football in top German sides, we are confident of receiving strong interest from local broadcasters and platforms.”


Said Rohit D’Silva, FIC’s Senior Vice President of Content & Communications – Sports, for Asia Pacific and the Middle East, “We look forward to partnering with MP& Silva to continue building on their great work in distributing the Bundesliga, and bolster the brand in this exciting sports market. MP & Silva have proven to be a valuable partner of the Bundesliga and we are delighted they will continue their successful distribution of Germany’s top football league in Japan.”

There are now more Japanese players in the Bundesliga than ever before, with eye-catching performances helping to elevate the profile of the league. The popularity of the Bundesliga in Japan is expected to continue growing with 13 players in the league, such as Genki Haraguchi (Hertha BSC), Makoto Hasebe (Eintracht Frankfurt), Hajime Hosogai (Hertha BSC), Takashi Inui (Eintracht Frankfurt), Shinji Kagawa (Borussia Dortmund), Mitsutu Maruoka (Borussia Dortmund), Hiroshi Kiyotake (Hannover 96), Shinji Okazaki (Mainz 05), Yuya Osako (Cologne), Kazuki Nagasawa (Cologne), Gotoku Sakai (VfB Stuttgart), Hiroki Sakai (Hannover 96) and Atsuto Uchida (Schalke 04).

The announcement follows MP & Silva’s recent exclusive media rights acquisition in Japan for the UEFA European Qualifiers to UEFA EURO 2016™ and the 2018 FIFA World Cup™, reinforcing its position as the leading football media rights distributor in that market.


MP & Silva’s stellar portfolio of football media clients and global partners includes FIFA, Barclays Premier League, Major League Football, Italian Serie A, French Football League, English Football Association, Scottish Professional Football League, the Belgian Jupiler Pro League, T-Mobile Ekstraklasa, Copa America, Brasilerao & Campeonato Paulista, the Gulf Cup of Nations and much more.

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