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MP & Silva acquires worldwide media rights to the South East European Handball Association

MP & Silva has acquired the worldwide media rights (excluding the territories from the participating teams) for SEHA League, the South East European Handball Association. SEHA consists of seven handball associations including Belarus, Bosnia and Herzegovina, Croatia, Hungary, Macedonia, Slovakia, and Slovenia. The league is ranked by the European Handball Federation as the 3rd strongest domestic league in the world after Germany and France. More info see: http://www.seha-liga.com

Roberto Dalmiglio, MP & Silva’s Chief Commercial Officer said:

“We are delighted to agree this strategic partnership which shows MP & Silva’s commitment to handball. SEHA is an extremely high level competition, which is growing in popularity and has strong potential to attract new fans. We look forward to helping to grow the distribution and coverage for this league across the world, and its complementary partnership with our existing portfolio of handball rights.”

Sinisa Ostoic, Managing Director of SEHA – Gazprom League, said:

“It is our great pleasure that we arranged the partnership with the world-class company MP & Silva. We are happy because this partnership is not only seasonal, but a long-term cooperation. We are glad that the MP & Silva has recognized our work and development as well as the full potential of SEHA – Gazprom League. This conclusion of cooperation is a big proof that the development of the league is going in the right direction. This partnership requires additional efforts in raising League’s standard and provides great benefits to all sides involved. With this partnership, the future, growth and league’s quality is guaranteed.”

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