Major League Soccer’s Red Bulls are officially in the marketplace for a new name for their Harrison, New Jersey home.
MP & Silva, a leading international media company that provides media rights, digital, technology and sponsorship services, today announced that they have been retained by the New York Red Bulls to sell the naming rights for the team’s home, Red Bull Arena, with an attendance capacity of over 25,000. The stadium, in Harrison, New Jersey, has had its current name since it opened in 2010, and MP & Silva will now work with the Red Bulls to identify and monetize a new name for the facility.
“It is rare that a first class facility in the New York marketplace such as Red Bull Arena has its naming rights come available, and we are honored to be working with the Red Bulls in finding a new, innovative and strategic partner for both the facility and the team,” said Jochen Lösch, CEO of MP & Silva. “MP & Silva has a long and successful global sales record, especially in the sport of soccer, and we see this as a tremendous opportunity to continue to progressively expand our scope of work both in soccer and in North America, which is a key market for the company.”
The sales effort will be led by MP & Silva’s New York offices and is the latest project addition for the MP & Silva in North America. Additionally, the company is engaged across the region with sales and distribution rights for a host of properties including Monumental Sports, the NFL and the World Baseball Classic.