Privacy Policy

MP & Silva Privacy Policy


What this Privacy Policy Covers

This Privacy Policy covers MP & Silva’s treatment of personally
identifiable Data and Information (as defined below) that MP & Silva
collects and receives. Use of Data and Information is subject to certain
legal safeguards specified in the Data Protection Act 1998 (the “ Act”) and other regulations.

This Privacy Policy does not include information about cookies and MP &
Silva’s and third parties’ use of cookies. This is available as part of our
cookie policy here.

This Privacy Policy does not apply to the practices of companies that MP
& Silva does not own or control, or to people that MP & Silva does
not employ or manage.

Definitions of Data Protection Terms

Data” and “Information” means data/
information about you that is personally identifiable, such as your name,
email address or phone number that is not otherwise publicly available;
such information may be stored electronically or in a paper based filing.
The terms Data and Information are used interchangeably hereunder.

“Data Controllers”
are the people or organisations which determine the purposes for which, and
the manner in which, any Data is processed. They are responsible for
establishing practices and policies in line with the Act. We are the Data
Controller of all data used in our business for our own commercial

“Data Users”
are those of our employees whose work involves processing personal data.
Data Users must protect the data they handle in accordance with this
Privacy Policy and any applicable data security procedures at all times.

“Data Processors”
include any person or organisation that is not a Data User that processes
Data on our behalf and on our instructions.

Data Subject” include individuals about whom we hold
Data. A Data Subject need not be a UK national or resident. All Data
Subjects have legal rights in relation to their personal information.

is any activity that involves use of the Data. It includes obtaining,
recording or holding the data, or carrying out any operation or set of
operations on the data including organising, amending, retrieving, using,
disclosing, erasing or destroying it.

Information Collection

When you use MP & Silva’s website, you may provide us with, and we may
collect from you, information which relates to you, including your personal
information. You may provide us with your information in a number of ways,

  • completing forms on the website (such as “Contact Us” forms or to
    download our Sports Media Rights Catalogue);
  • corresponding with us by e-mail, phone or otherwise;
  • subscribing to email updates, newsletters or other subscriptions and
    features made available on the website from time to time; and
  • reporting a problem or requesting support for the Website.

The information you give us may include your name, address, e-mail address
and phone number. With regards to each of your visits to our website, we
may automatically collect the following information:

  • technical information, including IP address, login information, browser
    type and version, time zone setting, browser plug-in types and
    versions, operating system and platform;
  • information about your visit, including the full URL clickstream to,
    through and from our Website (including date and time); and
  • pages you viewed or searched for; page response times, download errors,
    length of visits to certain pages, page interaction information (such
    as scrolling, clicks, and mouse-overs), and methods used to browse away
    from the page.

Use of Information

We will only process the Information for the specific purposes set out
below and in accordance with the purposes specifically permitted by the
Act. Accordingly, the Information you give us may be used in the following

  • help us respond to queries;
  • carry out our obligations arising from any contracts entered into
    between you and us;
  • send you our newsletter, email updates or other subscriptions which we
    make available from time to time and which you subscribe to receive;
  • provide you with information about goods or services which we offer
    that are similar to those that you have already purchased or enquired
  • notify you about changes to our services;
  • to administer our website and for internal operations, including
    troubleshooting, data analysis, testing, research, statistical and
    survey purposes;
  • to allow you to participate in interactive features of our services,
    when you choose to do so; as part of our efforts to keep our website
    safe and secure;
  • to measure or understand the effectiveness of advertising we serve to
    you and others, and to deliver relevant advertising to you;
  • to make suggestions and recommendations to you and other users of our
    website about goods or services that may interest you or them.

Information Sharing & Disclosure


We limit access to Information about you to employees who we believe
reasonably need to come into contact with that information to provide
products or services to you or in order to do their jobs.

We may share Information we hold with any member of our group, which means
our subsidiaries, our ultimate holding company and its subsidiaries.

We may also disclose Information we hold to third parties:

  • to provide the information to trusted partners who work on behalf of or
    with MP & Silva under confidentiality agreements. These companies
    may use such information to help MP & Silva communicate with you
    (to the extent consented by you) about offers from MP & Silva and
    our marketing partners. However, these companies do not have any
    independent right to share this information.
  • to share, when we believe it is necessary, such information in order to
    investigate, prevent or take action regarding illegal activities,
    suspected fraud, situations involving potential threats to the physical
    safety of any person, violations of MP & Silva’s terms of use, or
    as otherwise required by law.
  • to transfer such information about you if MP & Silva acquires, or
    is acquired by or merged with, another company. In this event, MP &
    Silva will notify you before information about you is transferred and
    becomes subject to a different privacy policy.

Confidentiality & Security

We have in place procedures and technologies to maintain the security of
all Data from the point of collection to the point of destruction. Data
will only be transferred to a Data Processor if he agrees to comply with
those procedures and policies, or if he puts in place adequate measures

We will maintain Data security by protecting the confidentiality and
integrity of the Data as follows:

  • Confidentiality
    means that only people who are authorised to use the data can access
  • Integrity
    means that Data should be accurate and suitable for the purpose for
    which it is processed.

Security procedures include:

  • Entry controls
    . Any stranger seen in entry-controlled areas should be reported.
  • Secure lockable desks and cupboards
    . Desks and cupboards should be kept locked if they hold confidential
    information of any kind. (Personal information is always considered
  • Methods of disposal
    . Paper documents should be shredded. Digital storage devices should be
    physically destroyed when they are no longer required.
  • Equipment
    . Data Users must ensure that individual monitors do not show
    confidential information to passers-by and that they log off from their
    PC when it is left unattended.
  • Technical Procedures.
    We put in place commercially reasonable technical procedures to
    safeguard the Data we collect on the Website is secure.

Transferring Data to a Country Outside the EEA

We may transfer Data we hold to a country outside the European Economic
Area (“EEA”), provided that one of the following conditions applies:

  • the country to which the Data is transferred ensures an adequate level
    of protection for the Data Subjects’ rights and freedoms;
  • the Data Subject has given his consent;
  • the transfer is necessary for one of the reasons set out in the Act,
    including the performance of a contract between us and the Data
    Subject, or to protect the vital interests of the Data Subject;
  • the transfer is legally required on important public interest grounds
    or for the establishment, exercise or defence of legal claims.

Data we hold may also be processed by staff operating outside the EEA who
work for us or for one of our suppliers. That staff maybe engaged in, among
other things, the fulfilment of contracts with the Data Subject, the
processing of payment details and the provision of support services.

Timely Processing

We will not keep the Data longer than is necessary for the purposes for
which it was collected. We will take all reasonable steps to destroy, or
erase from our systems, all data which is no longer required.

Accurate Data

We will ensure that the Data we hold is accurate and kept up to date. We
will check the accuracy of any Data at the point of collection and at
regular intervals afterwards. We will take all reasonable steps to destroy
or amend inaccurate or out-of-date data.

Processing in Line With Your Rights

We will Process all Data in line with your statutory rights, in particular
the right to:

  • request access to the Data held about you by us;
  • ask to have inaccurate Data amended;
  • prevent Processing of your Data that is likely to cause damage or
    distress to yourself or anyone else.

Dealing with Subject Access Requests

You can exercise your rights as described above at any time by writing to

. At the same e-mail address you can make any request of clarification in
regard to the processing of Data or the MP&Silva Privacy Policy, as
well as any requests for the deletion of Data.

Changes to This Privacy Policy

MP & Silva may amend this policy from time to time. If we make any
substantial changes in the way we use your information, we will notify you
by posting a prominent notice on our pages.

You can view our full terms and conditions here: